Welcome to Televution. My companies create intellectual property and provide services at the nexus of media, entertainment, marketing and technology. This blog is a personal perspective on those themes.

Thursday
Apr102008

TiVo Predicts 'American Idol' (and Flatters Me.)

So, I was amused to see this press release from TiVo today. For those of who haven’t seen it, the release is titled “TiVo Predicts ‘American Idol’ Results Based on Highest and Lowest Viewership, With This Week’s Viewership Saying Syesha Mercado Will be Sent Packing Thursday Night .

Here’s a snippet from the press release that’s particularly interesting:

For past four weeks, since American Idol has picked its final 12 contestants this season, TiVo has been using its second-by-second audience measurement to determine which performers had the highest and lowest viewership. It turns out, this information, especially among viewers who are watching on a timeshifted basis, is predictive of which contestant will be voted off. Viewers tend to rewind and watch their favorite performances multiple times, while fast-forwarding through the ones they don’t like.

Almost two years ago, I wrote an article on my Brutal Clarity blog, titled “TiVo and American Idol Predictions”. Here’s a snippet from my own ramble:

In the heat of the continuing American Idol juggernaut, I had another idea. I caught myself doing something interesting during the performance last night. I wanted to skip the commercials, so I watch the show an hour after it has aired. I noticed that I would skip the performances I didn’t like, and I would re-watch the ones I loved. Often, my distaste for a particular performance was so instant, I would start skipping within the first 10 seconds.

Looking at my TiVo privacy policy, I saw that they allow for the aggregation of anonymous content to help enhance the service. If that’s so, why couldn’t they track the skipping and rewatching habits of 5,000 users who watch American Idol post airing, and use the aggregate data around each contestant to predict their potential position in the voting lineup?

Well, at the very least, I’m glad to know that my late night rambling a couple of years ago ended up being statistically accurate. I have no idea if anyone at TiVo actually read the blog article and then decided to run the test, but if they did, (and you’re reading this,) drop me an email, wouldja?

I promise I won’t tell. 

Tuesday
Apr082008

Hollywood / Bollywood Doppelganger

This has nothing to do with the subject of this blog, but I saw a picture of  a Bollywood socialite named Kim Sharma recently, and realized she looked a lot like someone else — Ivanka Trump. I knew on some level that doppelgangers exist, but how crazy is this?

kim-ivanka.jpg

  • Ivanka and Kim both started off modeling on runways.
  • They both are the daughters of extremely well-established real estate moguls.
  • They are both highly visible socialites in their respective towns.

Fascinating, n’est-ce pas?

Friday
Apr042008

Brand Bollywood

Malcolm Gladwell would have a field day in India. There is no greater cauldron of overflowing “tipping point” examples than there right now. Real estate, advertising, entertainment, technology, services…each industry undergoes a revolution more fascinating than the next. But given the emotional context and the sheer fervor with which its constituents are almost worshipped in India, the business of entertainment continues to be one of the most visible revolutions taking place in the subcontinent.

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Monday
Mar312008

Branded Entertainment™ Primer - Part I

Branded Entertainment™ initiatives are becoming a mainstay of most consumer marketing organizations and brands. I believe 2007 hit a tipping point in the field, and that strategic market indicators exist that verify that the increasing spend and effort in identifying and placing brands within entertainment properties (in context) are justified and appropriate. This series is a guide to transitioning your brand marketing organization into a Branded Entertainment powerhouse.

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