About the Author 


Krishnan Menon is one of the world’s leading experts on consumer marketing. He currently serves as the Chairman & CEO of PHENOMENON, a new media and branded entertainment think tank.

He has held executive leadership positions at some of the world’s leading marketing agencies: Chief Strategic Officer at DDB Worldwide, Executive Vice President of Global Business Development at Carlson Marketing Group, President, Western Region at Digitas (NASDAQ: DTAS), and Managing Partner at USWeb/CKS.

He’s worked on marketing the iMac and iPod. He launched Williams-Sonoma’s online wedding registry and Pottery Barn’s online store. He worked with the Lord of Rings Trilogy, and Santana’s comeback album, Supernatural. He’s led teams for Xerox’s sponsorship of the Olympic Games, and Home Depot’s foray into eCommerce. He’s worked on loyalty initiatives for Charles Schwab, and helped with the launch and marketing of Jet Blue.

He helped Sage Software redefine its umbrella brand and value proposition, and created a nationwide, multi-studio customer loyalty strategy for Disney’s Home Video division. He was a consulting futurist, focusing on marketing innovation, for Steven Spielberg’s Minority Report. He is one of the industry’s leading consultants on ethical and relevant product placement in Hollywood films.

He is a new, rapidly rising show creator and producer in film and television, and is the executive producer of America’s Prom Queen, currently airing on ABC Family. He recently sold a half-hour satire about the marketing industry to Showtime, a one-hour drama about corporate politics to F/X, a relationship-driven reality show to NBC, and and is developing two other shows: a reality show for Chinese television with Ken Mok, the creator of America’s Next Top Model, and a mini series drama about the dotcom industry with Jonathan Prince, the creator of American Dreams. In 2006, he sold one of the year’s most bid-after sitcoms, “Genius Bar”, to CBS.

He lives and works in Los Angeles.